Joby Aviation

Joby is a transportation company, designing and manufacturing an all-electric, vertical take-off and landing (eVTOL) aircraft, intending to operate as a commercial passenger service starting in 2024. 

As Brand Lead, I defined and established the Joby brand. I ensured a cohesive experience across all customer touchpoints culminating in a  company-wide brand refresh that was released at Joby’s IPO moment. I created the visual design language for listing day, producing physical and digital creative assets in partnership with the NYSE.

Joby Blue

Joby Brand Book

Aerial photography – art direction: Amy Buller, photographer: Bradley Wentzel

Custom typeface for aircraft tail numbers

NYSE Stage + outdoor experience design 

IPO visual language and brand extension

Employee listing day swag

Flight simulator trailer design

Secondary color exploration – solar gradients

Say hello:

[email protected]